At The Media Shop, we are geared to create successful stories and deliver positive results for our clients.
The Media Shop is Singapore’s leading independent media agency, built to deliver sharper thinking, stronger partnerships, and measurable growth.
Founded with the belief that media should work harder for brands, we combine deep digital expertise with rigorous strategic thinking to help clients navigate an increasingly complex communications landscape. As an independent agency, our advice is driven solely by what delivers impact — not holding company directives, media bias, or volume targets.
We partner closely with clients, delivering integrated media solutions that connect strategy, data, platforms, and performance. From precision media planning to performance marketing and analytics, our teams are focused on outcomes that matter: growth, efficiency, and long term brand value.
At The Media Shop, independence is not just a structure — it is a mindset. One that allows us to move faster, think deeper, and stay relentlessly accountable to our clients.
"We are what we do best"
LEADERSHIP TEAM
Gary Tang
Co-Founder & Managing Director
With over three decades of experience in the advertising and media industry, Gary managed notable brands at a variety of pioneering and established agencies including Fong Haque & Soh, Monsoon, Dentsu, Initiative, MEC, PHD and Universal McCann.
Early in Gary's career, industry veterans mentored him, helping him navigate this competitive field. Today, Gary is committed to giving back by personally guiding those keen to start or advance their careers in media.
When Gary co-founded The Media Shop, his primary objective was to address a specific market gap among Singapore's media agencies. Focusing on a unique niche has successfully positioned The Media Shop as an industry leader.
Outside of his professional life, Gary enjoys spending time with his family and maintaining his collection of Brompton bicycles during the weekends.
“Think small to grow big. Keep your eye on the bigger picture, but don’t slip on attention to detail.”
- Sir Richard Branson
“Be yourself, everyone else is taken.”
- Oscar Wilde
Jessica Toh
Co-Founder & Chief Executive Officer
Driven by nature, Jessica leads our business development team and is constantly on the look-out for new opportunities for our clients. Entering the industry as a radio and print advertising professional, she was later drawn to the world of digital media and joined CNET Networks Asia Pacific. She honed her skills as a media strategist developing B2B and B2C strategies for technology giants such as Samsung, Sony, Toshiba, Dell and HP. After an 8-year tenure in CNET, Jessica decided to realise her dream of working with a spectrum of brands and founded The Media Shop with Gary.
She is part of the founding committee of Rose Charities Singapore, an affiliation of Rose Charities International.
Jason Tan
COO & Managing Partner
As COO of The Media Shop, Jason spearheads commercial growth, drives operational excellence across the group, and delivers transformative solutions for key clients.
Prior to TMS, Jason was General Manager of independent digital agency JOLT Digital, where he steered the business to strong performance and industry acclaim, earning five awards in 2025.
Jason began his career at Publicis Groupe, serving as regional lead for Meta1 and Publicis Imagine. As Executive Director at Zenith Singapore, he oversaw the agency’s digital and strategy offerings, building a reputation for innovation and results.
With deep expertise in digital media planning, strategy, and content, Jason brings a proven track record of shaping future‑ready solutions for clients.
“Innovation is the ability to see change as an opportunity—not a threat.”
- Steve Jobs
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“Great things in business are never done by one person. They’re done by a team of people.”
- Steve Jobs
Elaine Tan
Media Director
Elaine Tan is a seasoned media leader with over 15 years of experience across integrated media strategy, digital transformation, regional governance, ad-tech platforms, brand safety, and performance marketing. Combining strategic leadership with hands-on execution, she has led award-winning integrated campaigns across both B2B and B2C categories throughout Asia.
She has held senior roles at leading global agency networks including GroupM, Publicis, Dentsu, Omnicom Media Group, and Havas, building a strong track record in delivering insight-led campaigns across traditional, digital, and integrated media platforms.
As Media Director at The Media Shop, Elaine leads innovative and future-focused media solutions that help brands navigate an evolving media landscape while driving measurable business growth and meaningful audience engagement.
Ivy Rushbrook
Regional Business Director
With over 20 years of experience in the advertising and media industry, Ivy Rushbrook has built a distinguished career working with leading global agency networks including Ogilvy, JWT, Digitas LBi Hong Kong, across project management, client servicing, and integrated media solutions spanning offline, digital, and production. Throughout her career, she has successfully led regional and multinational campaigns, built strong client partnerships, and delivered strategic media and operational solutions across APAC markets.
Known for her collaborative and solutions-driven approach, Ivy is highly skilled in stakeholder management, operational planning, and ensuring projects are executed efficiently within scope, timeline, and budget. She values clear communication, critical thinking, and proactive problem-solving to drive business growth and successful outcomes.
Currently serving as Regional Business Director at The Media Shop, Ivy works closely with regional and global partners across APAC to deliver integrated media and business solutions for multinational brands.
“Lorem Ipsum is simply dummy text of the printing and typesetting industry.”
- Steve Jobs
“If you don't limit yourself with bad thoughts, you can fly.”
- Jürgen Klopp
Joseph Lee
Digital Strategist & Activation Lead
Joseph is a digital media professional with experience across leading agency networks and advertising technology companies in APAC. His background spans organisations including Dentsu, Publicis Groupe, Interpublic Group, Amobee, and Oracle Advertising.
Throughout his career, Joseph has worked with regional and global brands across diverse industries, specializing in digital strategy, media activation, adtech solutions, and data-driven marketing. He brings a strong passion for the evolving media and technology landscape, helping brands navigate an increasingly connected digital ecosystem.
VALUES
We are proudly independent, which means every recommendation is made in our clients’ best interests. Our decisions are guided by effectiveness and integrity, not scale‑driven incentives.
CLIENT PARTNERSHIP
We embed ourselves as true partners — curious about our clients’ businesses, invested in their challenges, and accountable for results. Collaboration and trust sit at the heart of how we work.
DIGITAL AT
THE CORE
Digital expertise is foundational, not an add‑on. From performance marketing to platform innovation and data analytics, we build media ecosystems designed for today’s consumer behavior and tomorrow’s growth.
RESULTS,
NOT RHETORIC
We believe in measurable outcomes. Clear KPIs, transparent reporting, and honest optimisation ensure our work consistently drives value, not just activity.
BUILDING TALENT
We focus on ensuring a healthy and progressive work environment for all our staff. We place great emphasis on our team's professional growth, ensuring they are equipped with knowledge and insights to produce results.
ACCOLADES
To us, awards are an amazing validation of our passion. We are proud to have won:
Marketing Magazine's Agency of the Year
Media Agency of the Year - Silver (2020 - 2021)
Media Agency of the Year - Local Hero (2015 - 2022, 2024, 2025)
Programmatic Agency of the Year - Silver (2020, 2026)
Programmatic Agency of the Year - Bronze (2021)
Programmatic Agency of the Year - Local Hero (2020)
Search Marketing Agency of the Year - Bronze (2019)
Programmatic Agency of the Year - Finalist (2019)
Boutique Agency of the Year - Finalist (2020)
Independent Agency of the Year - Finalist (2020)
Marketing Magazine's MARKies Awards
Most Effective Use - Social Media - Finalist (2021)
Most Effective Use - Programmatic Marketing - Finalist (2021)
Most Effective Use - Launch/Relaunch - Finalist (2021)
Most Effective Use - Integrated Media - Finalist (2020)
Most Effective Use - Out-of-Home - Finalist (2020)
Singapore Media Awards
Best Local Media Agency (2018 to 2019)
Best Use of Budget (2019)
Best Use of Radio - Finalist (2017)
Campaign Asia Agency of the Year
Independent Agency of the Year - Finalist (2019)
Singapore Press Holdings iink Award 2012
MediaCorp Viewers' Choice 2011
